Mass Street Music Rebrand
MASS STREET MUSIC BRANDING MSM is an independent music store in Lawrence with a national following. Since 1978 they have been the quality resource for musicians and are known for exceptional repair work. For their 30th anniversary they refocused their vision and goals — a remodeled store, a new website and new brand identity. Having no current brand identity in place, we started from square one and I walked them through every step of the process. In the end, we ended up with a fresh and focused brand that remained true to the attributes MSM was already known for. Brand attributes: Unique, Independent, Reliable, Friendly, Young, Daring, Contemporary, Leader.
